KINDA · Open role
Product Lead
Design and build the system that turns real-world actions into verifiable data and scalable content.
- Fractional founder role · keep your current job
- ~20% equity · standard vesting and contribution terms
- Founding team of a company being built from day one
Role summary
A system design role at the intersection of AI, data, and behavior.
This is not a feature-driven product role.
You will define how actions become data, how data becomes content, and how content drives new actions.
Engagement model
Designed as a fractional founder position.
In return, you receive ~20% equity, subject to standard vesting and contribution terms.
For details on structure, time commitment, and conditions, refer to the FAQ.
- You do not need to leave your current job.
- You contribute part-time, focused on high-leverage decisions and system design.
- You work as part of the founding team of the company.
What you'll be working on
- Building the full loop: action → proof → data → content → distribution → new action.
- Designing how real-world actions are captured, validated, and structured.
- Defining AI pipelines for generating video and content from those actions.
- Turning images and videos into structured, analyzable datasets.
- Creating measurement systems for impact and distribution across platforms.
- Connecting compliance requirements (auditability) with marketing systems.
Core responsibilities
- Translate an ambiguous, high-level vision into a working system.
- Act as the bridge between business, product, and engineering.
- Define data models for actions, validation, and content generation.
- Work directly with AI and engineering on video generation, computer vision pipelines, and content automation.
- Design feedback loops between participation, content, and reach.
- Own how impact is measured, validated, and reported.
What we are NOT looking for
- People who only manage roadmaps and tickets.
- People without hands-on understanding of AI systems.
- People who optimize existing funnels but don't design new systems.
- People who need fully defined specs before acting.
Required profile
- Proven ability to design systems, not just features.
- Experience building or working with AI-native products.
- High tolerance for ambiguity and fast iteration.
- Strong product intuition combined with technical depth.
Key capabilities
AI & content generation, data, distribution, measurement.
AI & Content Generation — deep understanding of AI video generation workflows, experience with multimodal systems (image, video, text), and the ability to define automated content pipelines end-to-end.
Data & Computer Vision — ability to extract structured data from unstructured media, understanding of classification, tagging, and validation systems, and experience designing data models from real-world inputs.
Marketing & Distribution — strong understanding of social media dynamics and content propagation, experience measuring performance across platforms, and the ability to connect content generation with distribution outcomes.
Impact & Measurement — ability to design systems where actions are measurable and auditable, and an understanding of how to link real-world behavior with digital metrics.
Why this role is hard
You are building a product where reality is the input.
Few products operate across all three layers simultaneously.
- The input is real-world human behavior.
- The system must validate reality.
- The output is content that drives more behavior.
Why it matters
KINDA connects compliance, AI, and distribution.
This role defines how those layers become one system.
- Compliance — auditability of impact.
- AI — content generation and analysis.
- Distribution — social propagation.
Success looks like
- A reliable system to capture and validate real-world actions.
- Scalable pipelines that convert actions into content.
- Clear measurement of both impact and distribution.
- A self-reinforcing loop between participation, content, and reach.
Ideal background
- Product Lead in AI-native or data-heavy products.
- Experience in creator tools, marketing tech, or social platforms.
- Exposure to computer vision, generative AI, or media systems.
- Comfortable operating across business, product, and engineering.
"Build the system where reality becomes data, data becomes content, and content drives behavior."
Apply to this role
Build Product Lead at KINDA.
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